Beauty is ideally closely related to health: being beautiful is not just a matter of being perfect, it means being healthy, caring for oneself, expressing one’s totality, displaying self-confidence.
Followers of the current trend in pursuit of youth are getting younger every day.
Men are breaking taboos and are indulging in the use of cosmetics: after shave, shampoos, perfumes, hair dyes.
The golden age, which received little attention until recently, has now entered the consumer market.
Cosmetic development is not only marketing: many other factors, trends and new raw materials must be considered.
EK Consulting provides expertise in cosmetics R&D in skin care, hair care, photoprotection, make-up and perfumes, serving the cosmetics industry, raw material suppliers and retailers.
Cosmetics Industry
EK Consulting offers services in:
- product research and development;
- strategic focus for projects;
- concept definition for products and product lines;
- formulation development;
- test trials;
- supplier development;
- preparation of specifications;
- product nationalization;
- technical support to the manufacturing or outsourcing of products both in Brazil and abroad;
- pilot tests, first production and technical monitoring of products in the marketplace;
- development of products based on Brazilian plants;
- drafting of protocols for the evaluation of product attributes through studies on human beings or in vitro methods.
Raw Material Suppliers
EK Consulting currently offers a wide range of services, such as:
- technical support;
- support for introducing new technologies and/or ingredients;
- technical guidance in developing publicity materials;
- preparation of attribute (benefit) evaluation protocols for products through studies on human beings or in vitro methods;
- development of formulations aimed at highlighting ingredient attributes;
- training and guidance for raw material technical sales teams.
Retailers
EK Consulting offers the following services for retailers:
- development of customized or semi-customized products;
- ready-to-use projects;
- technical support for the manufacturing of products in Brazil and abroad.